Entertainment! Inspired by trends in fashion and developments in furnishing concepts the lifestyle company sets the scene for stylish and entertaining home decor from Sao Paulo to Vienna. The stage directions for achieving the typical, striking KARE look are "provoke, fascinate and stimulate".
The company's trademark metropolitan ambience has established itself as a trend barometer, and style creator worldwide. For two thirds of the year CEO Jürgen Reiter travels the world, talking to trend scouts and discovering young designers. Around two thirds of the KARE product range has been designed wholly or partly by the company's own creative talents.