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Ultra Violet – PANTONE color 2018
24. January 2018
PANTONE 18-3838 Ultra Violet, PANTONE® color of the year 2018.
Intuitive and imaginative, Ultra Violet lights the way to what is yet to come.
PANTONE 18-3838 Ultra Violet, PANTONE® Color of the Year 2018
A dramatically provocative and thoughtful purple shade, , PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design.
Use it as an accent
Whether you end up with a few sprigs of lilac in a jar, a pair of purple throw pillows, or a vintage rug with a few violet threads in it, the easiest way to start decorating with a new color is to take baby steps.
Soften it with other purples, pinks, and blues
By working with other shades in the same color family—lilac, blush, mauve, blue, etc.—the boldness of Ultra Violet will soften and suddenly feel right at home.
Embrace a moody theme
Dark and romantic, purple begs for a full-on embrace of other supersaturated dark colors and rich fabrics. Think leather, velvet, and dark-colored woods—go big or go home, right?
The KARE brand symbolizes furnishing ideas which are unique, non-conformist and authentic. Ever since 1981 the company has been surprising its fans worldwide with an incomparable and inexhaustible variety of new furniture, lighting and furnishing accessories, all expressing an intense passion for design.