About KARE

About Us

Kare Design GmbH – a leader in its segment of the market – is a privately owned company with international operations in the field of furniture, lighting and furnishing accessories. With its ‘Joy of living’ slogan the company markets unconventional furnishing design at attractive prices under its own KARE brand. Today the company counts more than 100 shops in nearly 50 countries.  


We want our customers to enjoy furnishing – effortless, inspired and well advised! After all, they want to be able to express their own identity within their own homes – a place where they can forget the stresses of everyday life and cast off all convention when they close their front door behind them.
KARE represents impact making furnishing ideas and out-of-the-ordinary design – as unique and individual as any of its customers, and at a surprisingly favourable price. With this vision and a never-ending variety of new furniture, lamps and accessories – far removed from interchangeable mass-produced goods – KARE is conquering the affections of design enthusiasts all around the world.
At its own shops in Munich, Regensburg and Vienna, in countless furniture stores and 100 KARE shops in nearly 50 countries we demonstrate how furnishing dreams can come true. Customers experience fascinating design and exciting lifestyle in the form of furnishings showcased for all the senses, backed by professional consulting and efficient all-round services.

Inspiration – not convention

Since 1981 KARE has managed like no other brand to identify style icons, upcoming trends and innovations in furniture design. Every season the KARE trend scouts and creative spirits under the management of Jürgen Reiter, one of the two founders and owners, create furnishing worlds which are everything but boring. Whether customers are lateral thinkers or wish to realise their desire for the new simplicity, whether they have a passion for romantic furnishing, enjoy surrounding themselves with wild and eccentric items or prefer to invest in enduring values, either with entry-level articles or their luxury version – in our collections they will find the inspiration for their personal furnishing style.

Design and products

Sideboards or side tables, dressers, tables or armchairs, chandeliers or table lamps, vases and thousands of other decorative ideas – with a range of around 6,000 products and 2,000 new products a year we fulfil everyone’s desire for a beautiful home. If KARE appears on the label, the product has been created by and with KARE. Our creative team is in close touch with all furnishing trends, and develops the looks and collections which are typical of KARE in its own design process. As a result KARE customers can surround themselves with authentic and unmistakable furnishings.

We decorate the world!

With its own stores in Germany and Austria, KARE inspires cosmopolitan spirits and young people of all ages in nearly 50 countries with an enthusiasm for individual furnishing. In 2014 the company opened the KARE Kraftwerk – its international flagship store offering a unique lifestyle experience and the furnishing ideas of the future in a former Munich power station.

KARE Design GmbH is a private company with international operations in the fields of furniture, lighting and furnishing accessories. As a franchisor, wholesaler, retailer, shop-in-shop operator, contract furnishing business and trendsetter in interior decoration the Munich-based company has registered uninterrupted growth since the time it was founded.

  • KARE worldwide in 2016: 100 brand shops in nearly 50 countries
  • Year of foundation: 1981
  • Owners, founders and managing partners: Jürgen Reiter, management specialist, Peter Schönhofen, management specialist
  • Franchisor for the KARE brand retail system
  • Retailer with its own KARE shops in Germany and Austria, Flagship Store KARE Kraftwerk, Munich, and the Stierblut Men and Women fashion stores in Munich
  • Stierblut online shop
  • KARE online shop: owner and operator of www.kare.de
  • Export proportion: approximately 70 percent
  • Trade fairs: exhibitors at all major international furnishing fairs: imm Cologne, Ambiente and Tendence, Frankfurt, Maison et Objet, Paris, Salone Internazionale del Mobile, Milan, Furniture China, Shanghai, Rooms, Moscow
  • Showroom: international showroom covering 2800 m²
  • In-house trade fairs: three events a year for the international furniture industry and brand partners
  • Purchasing offices and quality managers in eastern Europe, China and India
  • Employees: in Germany approx. 380 at headquarter from 28 nations, and around 1150 in the worldwide KARE network
  • Proportion of women in management posts: 40 percent
  • Training provider: Chamber of Commerce award for training apprentices, with every 10th member of the workforce a trainee
  • Central logistics facility at company HQ with over 30,000 m² plus external warehouses
  • Logistics centre in Asia for direct container operations
  • Award: “Shop of the year 2015” for the brand flagship store KARE Kraftwerk in Munich
  • Award: “E-Mail Marketing Award 2015” for B-to-C Newsletter by DialogSummit
  • KARE Academy: international in-house advanced training centre
  • Social responsibility: involvement in ‘Artists for Kids e.V.’ for the support of underprivileged young people and more cooperations.


Upcoming Fairs

Date Exhibition Hall
September 2018 Maison & Objet Paris 5A / P164 – S165
28.09. – 02.10.2018 Wiesn Redboxx Days Inhouse Fair/Garching
14.01. – 20.01.2019 IMM COLOGNE 2019 10.1 / A020+A028+B020
18.01. – 22.01.2019 Maison & Objet Paris
25.01. – 29.01.2019 Redboxx Days
08.02. – 12.02.2019 Ambiente Frankfurt 9 / D10+D20
09.04. – 14.04.2019 Salone del Mobile
05.07. – 09.07.2019 Redboxx Days
September 2019 Maison & Objet Paris
27.09. – 01.10.2019 Wiesn Redboxx Days